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I did that & got my car at invoice ... the USAA service was $1000 more.
Thats really not as hard to do as it sounds. We'd sell new cars at invoice all day long (with a few exceptions on special vehicles like SRT's and Rubicons) because there is still money in the pot.
Also I know everybody raves about Kelly Blue Book, but just to let you all know nobody uses that to determine prices of vehicles. My dealership used a combination of NADA black book, which is where you find out the value of a used vehicle as far as the bank is concerned (IE they will only finance an 04 Jeep Liberty with leather and a sunroof for X), and we used the averages for Mannhiem Auto Auction which is a dealer license only auction service.
Also somebody said "Same as cash so the dealer can come down a little." Thats false, they want you to finance. Not the same way a buy here pay here lot wants you to finance (those guys are the sharks) but because the bank that wins the bid on you typically kicks the dealer a couple hundred dollars as a "thanks for letting us play" fee.
Heres the tips I can tell you as a former car salesmen that will help take the pain out of the car buying experiance.
1. Dont bring anything to the dealership as far as paperwork or a notebook or anything, it immediately sets you up as a defensive sell and the sales manager will actually attempt to hold back more initially because he knows your probably gonna walk and play the "if you can beat this price Ill buy from you" game.
2. Know exactly what you can afford before you walk into a dealership. Dont just roll up to a dealership with no payment in mind as to what your willing to bite into. Also dont hold that info back from the salesman because you think he's gonna screw you over with it. Give him a ball park, because it takes 10 grand to change a payment 100 dollars so really theres a lot of room to play with. To many damn times I have had people want to look at a 40K car when a 15K cars payment was all they could afford.
3. Along with that know what you have to have and what you only want on a vehicle. Then make it clear that you understand the difference between the two. Any good salesman isnt gonna try to get you to buy a cloth interior if your wife has to have leather and a sunroof.
4. Let them try their financing. I have never seen USAA beat the banks we had to go through. Ive seen Navy Fed beat it once but that was because the guys credit was crap and Im not sure how he got them to finance him anyway. Interest rates are interest rates, you have no loyalty to a bank.