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Which Ride?

ChuckMK23 said:
All the luxury car brands have adopted a business model of coupling always-on car connectivity with fee based feature access (using your phone as a key for example) along with serving up personalized in-car advertising to the vehicle infotainment system. BMW, Lexus, Audi, etc. Wall street loves loves loves recurring revenue models. The car companies are shameless about it.

There is no privacy anymore and attempts to "do research, turn off / opt out" are useless. Repeat, useless. You might as well just enjoy the targeted ads/messages as a feature.

I have YouTube TV and just watching normal television channels I am getting targeted ads all of the sudden in my living room. It's weird but that's the way it is. Resistance is futile.

You have no control over what you believe is "privacy". It's a feature, not a bug.
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Hyundai is hardly luxury, but with the IONIQ5 they've made it pretty tough to manage stuff like charging and what not without a Bluelink subscription. Interesting that from 2026 model years and on people don't have to pay for it. Which means we're the commodity (well, our driving and car data is) that is being sold.
 
Swanee said:
...people don't have to pay for it. Which means we're the commodity (well, our driving and car data is) that is being sold.
Click to expand...

And that's the takeaway, folks. Remember the good old days of the internet when we hadn't caught on to that fact yet? Pepperidge Farms remembers...

:confused:
 
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