No, you're right about one of the reasons we got NWUs.  There was a sense of "the Navy recruiter showed me a picture of [this that or the other Navy uniform] so I went to the Army [or other service] recruiter instead."  Enough people got it in their heads that we could get a bigger piece of those recruiting prospects if we had a camouflage uniform to be more rah rah we're military too.  Not sure why we care about rounding out recruiting quotas with people who can't figure out how to google a few uniform pictures before they talk to a recruiter...