I don't know if anyone else agrees, but I heard this one all the way back from flight school to the fleet, and when I sat down and really thought about what it meant and the implications of it, it didn't make sense.
I debated this one and discussed it with some people, and I know a few others who DO NOT brief this, like I've chosen not to. Particularly with fires, I am going to complete the EP LONG before I am on the ground. With a time-critical issue (chip lights, transmission indications), as long as the a/c is flying fine, then yes get it on deck as quickly as possible. But for something like a fire, I am certainly not going to get it on deck still burning. Rushing an EP, especially when flyability is involved and CONTINGENT upon the emergency, whether it's fully developed, or the EP has been completed, is EXTREMELY dangerous in my mind and not the best course of action.