I like New Balance running shoes, I've had a pair of 636's and now a pair of 764's with the shock sole...can definitely feel the difference in the two...a buddy of mine works in a sporting goods store and he said people are constantly bringing their Nike's back in because they fell apart too soon or they caused foot problems...The price differential for comparable NB's vs Nike is about $20-25 more for the Nike's too. But keep feeding the beast all you swooshies...lol...basically it depends on your foot. I have wider feet so NB's which are more neutral in width fit me better.