It’s just not a priority for them, and it’s not a simple “approved” stamp for something like this. The FAA is frequently overtasked with other work and “whistle blower” calls, and there isn’t enough money in the piston market for manufacturers to push for certification of a new engine (which is major $$$ and time).
Honestly, auto engines are heavy, complex, and not designed to be operated at a significant fraction of their available horsepower continuously for most of their life. I’m skeptical that- as designed- they could be anything but a novelty for GA.
Liquid-cooled and/or diesel engines designed for aviation on the other hand…I think there’s decent potential there, it just needs (a lot) of R&D and certification cash, and the new piston sales market remains pretty small.