The MSRP on that thing is around 2G's. Sure, it's a piston AR, made by Ruger (I'm a fan of a lot of their stuff), but $2000? I'm not saying that I wouldn't pick one up if a good deal presented itself, but it's a bit steep.
I perused Ruger's site yesterday while on duty, and though I didn't see any mention of it, I wonder if there's going to be an initial limited distribution to retailers in 'good standing' with the company? If so, I'm pretty sure that I won't see one around here for...well, ever.