New Commercial about the Military

[nugget81]

So I was watching the Military Channel and saw a commercial for www.todaysmilitary.com. A probably 18 or 19 year old kid is talking to a parent about joining the military because of benefits, benefits, and more benefits. It comes across as some of those Army commercials where the kid is trying to convince the parent that the military is the way to go. I was confused by what happened next - the kid asks the parent what he/she thinks about the decision to join the military and the parent gets blurry-eyed and stares off into nowhere. Then the commercial says "Your Turn" and directs people to get answers at the website.

When I first saw the commercial I thought it came across as though some special interest group was trying to dissuade people from joining the military. I checked out the website and I think I was wrong. It seems to provide clear and truthful information about what each branch of service has to offer.

If you've seen this commercial, I'm curious how you perceived it. Could it have been done better or was my original perception correct? Check out the website also and let me know.....

 

[AllAmerican75]

I've seen it and I thought it was pretty good. It seemed to be more aimed at the parents who don't want their kid going into the military, though.

 

[HooverPilot]

At the bottom of their webpage is the about us link, here's what it says:

The Today’s Military Web site is brought to you by the United States Department of Defense. The purpose of Todaysmilitary.com is not to advocate recruitment for any particular branch of the Armed Services. Instead, this site seeks to educate parents, teachers, and others about the opportunities and benefits available to young people in the Military today.

This site will surprise you with every "click." You will learn about how the Military instills certain qualities that help young people perform at their best during their military careers. And how these same qualities can be equally applied to civilian life long after service terms have expired.

You will find out that the career opportunities are vast. You will meet current and former servicemembers. You will get a taste of military life. You will feel the importance of teamwork and focus for service men and women of all stripes. You will see that there's more to today's Military than you might think.

 

[nugget81]

I agree with what you wrote Hoover as I found the website surprisingly informational. The commercial just left me with the wrong impression....