Wow, how did I miss this thread?
HarrierMech hit it right on the head: They aren't looking for any one thing, it is a total package deal.
I didn't know there was a word requirement for the essay either, I just covered everything they said to cover.
LORs: I would guess these aren't a huge huge deal, LOR's are all about opportunity. My LORs came from my Company CO (LtCol) and an Ambassador.
Personal Awards: This summer at MECEP prep, it was probably 50/50 Marines w/ Chesty Puller Stacks and Marines w/ just a few ribbons.
PFT: I would say 270+
BTW, I got accepted w/ an NJP, so that shows you don't need to have a 100% perfect record to get in. (Of course, they probably look long and hard at things like that, and other "blemishes.")
The Officer from MCRC that came to talk to us really pushed the "total package" concept and the fact that they are looking for a lot of diversity of people (not by physical characteristics), he was saying they are throwing around the idea of letting PFC's apply even, so they can have a good mix of all different types of people.
Harrier: How is UNM treating you? Send me an email man