When I got to the MOC back in Feb 09 there was a testimonial printed out and cut out and posted up in the MOC office. It was a real live jarhead who bought the program and left a testimonial with picture and all. Best part was that he was still pre-API when I got there and still in the pool, and he classed up soon after. I wonder if he got jets.
I'm willing to bet that the site more than supplements his monthly cash flow. His price point is a little high for his audience, but I don't think I could come up with a better gimmick. Actually, I'm willing to believe that he believes himself to a great extent. Good for him.