This may be a bit off the topic of insurance providers, but still somewhat related. Is term life insurance usually the norm, or does it depend on one's situation? I've heard that term is usually used to protect against a large obligation like a mortgage, so if you die you're not leaving someone with tons of debt, or to provide for your dependents when you're gone. Since neither of those applies to me at the moment, I've been considering a permanent life insurance policy instead, as NavyOffRec mentioned, which in this case is a bit more like an investment for retirement, while still providing the guaranteed death benefit if needs be.
OTOH, an alternative to that would be to buy term, and just invest the money you would otherwise have paid into a permanent policy, giving you more control over the allocation and type(s) of investments you want to use. If you're a smart investor, you could easily beat the crediting rate offered by a permanent policy, but if not, you might even lose money in the long run. Decisions, decisions.