Who cares, they're not even close to being the best division in baseball.
Who cares? Best rivalry in baseball, bar NONE. Sure, you can make an argument about other divisions being better, but is it relevant? Ratings would say no. The people care about Red Sox-Yankees, and after that, interest falls off the table. Kind of like the mythical
Gyroball - 95mph, falls off the table.
Why do we like Yankees - Red Sox so much? We know the back story, we know the players, we know the management, we know the brawls, and we know the championship series. Everything beyond this series is going to be secondary. Sorry, the truth hurts.
And I'm from Colorado, so I've got no allegiances (esp. not to the Rockies), but Red Sox fans...shhh.
Not to mention the other 13 AL pennants. Again....accepting the truth is hard sometimes. And I'd like to take another opportunity to say that I'm not a fan of either team. I'm just reasonable. Cheers.