To quote my father...
"Be careful about these 'specialty running stores,' they'll sell the same shoes you can get at academy but for 3x the price."
Of course if I tell him about me posting here, he'll just say playing internet self-diagnosis is unhealthy.
Again, I don't have the money to drop atm BUT I did a lot of stretching, and the toe ups did WONDERS. I went running last night, and had some pain in my heels (i suspect from my soles), but no shin splints. I took it easy, but I can definitely see some improvement.