Or exploiting what is already deeply entrenched and therefore necessary to appeal to????
Would YOU join to spitshine toilet seats in defense of your country?
Perhaps that's a better phrase. The difference is negligible.
Not exactly a fair question. I'm pretty sure that's not a rating.
I think (but I haven't BTDT) the military shouldn't be about YOU. It's about something bigger, and there's something to be said for appealing to that, rather than how one can benefit personally from the service.
But I guess I'm making a silly argument. Hell, I'm applying for a program that has absurdly good benefits. And asking people to voluntarily turn down better civilian opportunities purely out of a sense of duty may be asking too much.