Don't know much about Cerberus, but if this is true, can't say its the best thing to happen to Detroit... Lawman, please give us the down-low.
http://money.cnn.com/2007/05/24/news/companies/pluggedin_taylor_cerberus.fortune/index.htm
Simple reason for it being good is because as Daimler Chrysler the company was being constantly screwed over by the big wigs in Germany that had no time or patients to understand the very different way that American Manufacturers operate when compaired to European ones. Add that to the fact that Chrysler was basically forced to accept a lower standard of design in order to not compete with the Daimler Benz buying market and you get a lot of loss to brand value. Americans didnt care that Chrysler was owned by and therefor a part of Mercedes what they saw was that Chryslers werent that good (because of forced lowballing) and then the brand its self lowered in value to the buyer. Cerberus making the company a private entity drastically cuts down the cost of bueracratic nonsense thats why we cut those jobs so fast. You dont have to have a massed shareholders meeting with lots of imput and other garbage while you are bleeding money out your ears, you can just get the CEO's together and vote on it and be done with it. We went from 8 vehicles on the list of possible cuts to 4 confirmed cuts in a matter of about 7 weeks. That process could take up to a model year or even two in any other company (remember how long the F-body deal took).
Could Cerberus sell the company off at a later date, sure they could. It wouldnt be the first time an Auto company changes hands in ownership. But right now the company is doing nothing but getting better. We're not going for market share totals, were going for gross profits per vehicle sold, something a lot of the other guys have sacrificed.