Teaching gun safety, fine, but why mandate that it incorporate NRA guidelines? Why can't they come up with their own? Requiring a politically divisive organization to help make the curriculum seems to invite controversy.
That's the thing about Eddie Eagle, the program never talks about the NRA or in anyway associates itself with the NRA during the presentations. Yes, it is a creation of the NRA, but at no time does it push anything NRA related. The whole program is designed for elementary age schoolkids and doesn't teach them how to properly handle a weapon or teach them the four rules of gun handling, it simply teaches what the kids should do if they ever see a gun (don't touch, go get an adult).
Unfortunately, some people will see that it's an NRA program and will automatically think about the politics of it all, even though Eddie Eagle is probably as non-partisan as it comes.
Like I was saying, I'm pretty familiar with the program and it's probably one of the best out the for little kids.