I suggest that MacDonald's was very responsive to the long term interests of its share holders and the reputation of it's employees and service.
Wink has laid out a well informed argument for what is probably the "third side" to the coffee story. It is a good analysis and I agree with what he says about corporate duties.
I guess what bothers me the most about this story is that people pass judgment without knowing all the facts. The bottom line is that I don't think this woman was out shopping for a lawsuit. She received a horrible injury, but the facts are so facially ludicrious it is easy for people to immediately wave the self-accountability banner.