I contacted Breitling last year to propose a Nav Av Centennial watch. I suggested either a limited, finite number of a single model (500 or 1,000), or a pre-order run (order and pay a deposit before the watches are made). No risk for Breitling either way. Wings on the face, engraving on the back. Available only to current or former Naval Aviators, and at a substantial discount from list price.
I was told by the young lady who returned my call that they were already planning a run of 500 Limited Edition, in conjunction with some official Centennial commission, and that she felt that what I suggested "would dilute the value of our Limited Edition Centennial watch".
Day late and a dollar short.